Launched this month, Tilda will help the charity support children in need across 15 countries, including Africa, Asia, Latin America and the Caribbean.
Donating 7p from every 5kg bag of Brown & White sold to caterers, the duo hope the initiative will attract children into the classroom, where they will receive an education and hopefully be their ‘route out of poverty.’
Head of foodservice at Tilda UK, Annette Coggins, commented: “A portion of rice in the UK typically costs caterers 7p within a dish, and when we heard a 7p donation could also provide a hungry child with a school meal through Mary’s Meals, it made complete sense to partner with the charity.
“Our new partnership allows us to support UK caterers while extending the reach of each bag of Brown & White, to help children across the globe receive the vital nutrients they need to succeed in their education.”
Hannah Stewart, head of fundraising at Mary’s Meals UK, added: “Our promise of a nutritious meal every school day brings so much joy to more than 1.25 million of the world’s poorest children.
“We are delighted to receive Tilda’s support as we look to keep our promise to the many children who already rely on Mary’s Meals, while reaching more hungry children.
“The 7p donated from the sale of each bag of Tilda Brown & White rice will allow these children to get the most out of their education, giving them the hope of a brighter future.”