Trying Veganuary was selected by 28% of non-vegans making environmental resolutions, while 7% pledged to go vegan entirely. The majority of the latter group were aged between 18 and 25 while the Millennial age group was most likely to try Veganuary.
The oldest group (58+) was most likely to say they were planning on reducing meat and dairy. A study by Oxford University found that if everybody followed a plant-based diet, food-related climate emissions would be cut by 70%.
Hannah Coyne, campaign manager at The Vegan Society, said: "It's really encouraging to know that so many people are committing to doing their bit for the planet by reducing their intake of animal products.
“Our Plate up for the Planet campaign aims to help people take this further and make one of the most effective changes possible to lower their carbon footprint. January is a prime time to get started, particularly with so many exciting Veganuary treats and menus on offer and, for those looking for a healthy new start, a well-planned vegan diet is the perfect tonic."
The Vegan Society’s 'One Little Switch' eBook is designed to help people take the first steps on their environmental journey by making small changes, such as using a plant-based alternative in place of dairy milk or replacing minced meat with lentils in evening meals.