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Patrick Hooykaas, managing director at TheFork.co.uk, said: “As its name states, the Back to the Restaurant Event has been created to encourage people back to restaurants in a bid to support the British hospitality industry in its recovery following nearly four months of closure due to the lockdown.
“Following the success of the Government’s Eat Out to Help Out scheme which saw over 64m meals claimed in the first three weeks, research conducted by TheFork revealed that although they won’t be eating out as much as they did when the scheme was live in August, 13% of those that took advantage of the scheme said they’d eat out more than they did pre-lockdown.
“Knowing that online advertising and special offers are the most effective marketing levers to fill empty seats, TheFork is investing in a digital marketing campaign in the UK to help boost the visibility of the event and participating restaurants in order to increase their revenue and bookings.
“What’s more, Michelin Guide and the Bourgogne Wine Board are sponsoring the event to help drive awareness of the campaign in order to support the restaurant industry.
“We are so excited to be launching in the UK. As the largest online restaurant booking system in Europe, we felt what better way to kick things off than with 50% off the bill at over 100 UK restaurants, encouraging diners to continue eating out.
“We know that it is an incredibly challenging time for the hospitality industry and that having empty tables is the costliest element for any restaurant. We’re hoping that through our event we’ll see more and more customers venturing out to support their locals whilst enjoying great food for incredible prices.”
TheFork.co.uk provides up to 50% off at over 10,000 restaurants across Europe, Latin America and Australia, and has its own loyalty programme called Yums; points which are gained when you book through The Fork.co.uk, resulting in money off the more you book.
Customers can also get £20 off a future meal by using the code APP20 when making their first reservation on TheFork app.