Caterers will be able to sign-up to a monthly e-newsletter that will provide education on different tea blends and how to market them simply by visiting the Tetley Tea Academy website.
According to Kantar World Panel research, the popularity of tea across the out-of-home sector continues to gain momentum on coffee as it competes to be the drink of choice.
Dorothy Sieber, Tetley marketing director OOH EMEA, commented: “With the launch of the new Tetley Tea Academy we pledge to offer not only commercial promotions but lend our support and expertise to help drive operators’ tea sales by leading the resurgence of tea out-of-home and exploiting the huge growth potential for tea.
“From advice on serving the perfect cup of tea and the art of personalisation, to capitalising on associated food sales and marketing a menu, the Tea Academy is home to practical advice for each and every channel to make their tea offer personal to their customers.
“We’re stronger together with our catering partners and we hope that as the Tetley Tea Academy develops it will provide valuable insight and support to the foodservice industry.”
To launch the Academy, Tetley is offering ten outlets the chance to win free products as well as advice and insight from its tea experts on how they can make the most from their tea offer.
Operators should email their details to info@tetleyteaacademy.co.uk and the first ten to respond will win.