The ‘Find Sydney’ promotion offers consumers the chance of a £1,000 instant win when they purchase Tetley On The Go, plus the opportunity to win over 100,000 prizes and money-off vouchers by entering a unique code online.
A total of 750,000 scratch cards will be distributed to contract caterers in promotional cases of On The Go, while an eight-week television campaign will be launched in August to publicise special retail packs, along with a sponsorship deal on Smooth Radio.
Dorothy Sieber, Tetley Marketing Director, said: “Rolling out ‘Find Sydney’ to contract caterers demonstrates our commitment to out-of-home operators, and is supported by extensive consumer activity through television, radio and social media.
“Tetley is a well-loved brand and the opportunity for an instant win should further drive sales for contract caterers.”
The Tetley On The Go range includes branded insulated cups, sip-lids and drawstring tea bags backed up by marketing support to help operators stimulate demand through point of sale material.
Consumers will be able to redeem prizes up until March 31st 2014.