The ‘Britain, Built on tea since 1837’ ad will air on 8th January with a 40 second TVC starring the much-loved Tetley Tea Folk. The ad is a tongue in cheek celebration of Tetley’s role as a catalyst to iconic moments from British history.
Isabelle Haynes, OOH Senior Brand Manager at Tetley, comments: “Tea is the nation’s favourite drink and an iconic symbol of British heritage. Growing at a rate of +1% YOY out of home, purchase of tea is rising rapidly and an additional 40 million cups were drunk OOH in the last year. Nothing in the UK starts without a cuppa, no matter where you are, so who better than the Tetley Tea Folk to help us celebrate all things British?”
The ad is part of a £10m campaign that includes VOD, outdoor ads, print, digital and social media, plus an exclusive PR partnership with NatCen Social Research revealing the nation’s current attitudes to Britishness.
#ItStartsWithTea is the first execution featuring Tetley’s new-look brand identity. The new logo takes the form of a smile, emphasising the emotional connection we have with tea.