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Teenagers' healthy eating business scoops prize

17th Jul 2008 - 00:00
Abstract
A healthy eating business set up by three Scottish teenagers has won a young enterprise award for encouraging children to eat better foods.
The company set up by them is called Dimension and won the award because of its healthy eating stance and the fact that within its first year £1,400 was made, of which more than £500 is profit. Among Dimension's successful ideas were a fridge magnet and a book promoting the healthy eating message. Nine teenagers from Fortrose Academy school in Highland were involved with the company and managing director Patrick Boyer, aged 17 said: "We were thinking about children eating healthily and how we could appeal to them. We are really excited about selling to the whole of the UK. Six of us are going to the same university from next year so we plan on carrying on the business. "It's really exciting to win this award and we've enjoyed setting up the business. We get the products made for us by a local company and we're selling them in a few shops. We're hoping it continues to grow." They created a magnet in the form of a five-a-day rewards chart, which could be written on with a wipe-off pen and book about a fictional character "Harry" who is faced with unhealthy food at school. It also contained healthy recipes. The products are now being sold in a number of shops close to Dimension's school. The HSBC Young Enterprise Innovation Awards sees companies who have won regional heats present the results of their year in business to a panel of judges. The winner goes on to represent the UK at the European competition in Stockholm at the end of July. Young Enterprise companies are businesses set up and run by school or college students taking part in Young Enterprise's Company Programme or Team Programme.
Written by
PSC Team