Brakes, a Sysco GB company, has been a prominent business in Ashford for around 50 years and is committed to supporting diversity. Sysco’s sponsorship will be part of a comprehensive Pride month programme for the organisation’s LGBTQ+ community.
All Sysco businesses, including Brakes, Fresh Direct, Medina Foodservice and kff will publicly show their commitment by changing their social media logos for Pride month to help highlight the ongoing need to support diversity and inclusion both within its businesses and across the country.
Sysco GB has also announced that it will roll out its ‘Progress Pride’ pedestrian crossings and site signage to further sites, following the successful additions of Fresh Direct’s Bicester depot and kff’s Aylesford depot in 2023, as a visual and permanent reminder of the importance of recognising and embracing diversity.
Paul Nieduszynski, chief executive of Sysco GB, said: “As a business, we want people to be proud of who they are. Our sponsorship of Ashford Pride is testament to our commitment to creating a diverse workforce where everyone is welcome.
“This is a major step forward for us. Over the past few years, we’ve undertaken a range of events, including painting Pride crossings at some of our sites as an enduring reminder of the importance of diversity, but this is a real sea change in our Pride campaign.”