Claiming the weather will “always create an uplift in sales in this particular sector,” Simply Ice Cream supplies its 30-odd varieties to independents, delis, farm shops and supermarkets (including Waitrose and Co-op) across Kent and the South East.
Managing director Sally Newall commented: “We’ve been flat out. It’s always busy this time of year with so many shows, but we’ve sold out at every one.
“We continue to pick up a number of new customers on a weekly basis as the demand for cooling treats increases with no sign of the heatwave abating.”
In a bid to unveil the region’s ice cream eating habits, Simply Ice Cream ran a short survey among several hundred people.
Key findings include:
- Honeycomb is the most popular flavour with a 36% majority
- Salted caramel came in second place followed by vanilla (third)
- Retirees eat ice cream the most – 38% ‘several times a week’
- In comparison, 71% of mums and dads said they only eat it on ‘a special day out’
- 89% of students agreed they ‘need no excuse to eat ice cream’
What’s more, it also found that the most popular place to eat the sweet treat is on the beach – followed by on a special day out or served with pudding in a restaurant or dinner party.
Kent inhabitants also enjoy eating it at home straight out of the tub – as do Londoners, many of whom have never decanted it into a bowl to eat!