Mark Linehan, managing director of the SRA, said: “Food Made Good celebrates everything that goes into making eating out a genuinely good experience.
“Foodservice businesses that ignore their customers’ interest in sustainability or fail to communicate about the good things they do, do so at their peril.
“Instead they should be celebrating their suppliers, and highlighting their positive impact on the community and the environment – helping their customers enjoy their meals that little bit more.
“Food has a story and diners want to hear it – so our advice is that if you want to be running a successful hospitality business – tell that story.”
The SRA believes that for too long the industry has been reluctant or confused about how best to communicate its sustainability and engage consumer in conversation.
Food Made Good will launch at the Abergavenny Food Festival on September 18th where the public will be urged to commit to one action when eating out to help #MakeFoodGood.
They can choose from one of the easy actions provided, such as asking for tap water instead of bottled, or create their own. Diners can write their pledge on a napkin, take a photo and post their pledge on Twitter, Instagram and Facebook, announcing their pledge with #MakeFoodGood.