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Survey reveals ‘unstoppable rise’ of air-fryers with 58% of people using one

1st Oct 2024 - 06:00
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Survey reveals ‘unstoppable rise’ of air-fryers
Abstract
The Good Food Nation survey revealed key trends in how the nation eats, including the ‘unstoppable rise’ of the air-fryer with 58% of people now owning one.

According to the research, Gen X are the most likely to have an air fryer in their kitchen (61%), whereas those aged 78-years-old and over are the least likely. The dominance of air-fryers is reflected in the decline of conventional oven use, with one third (33%) of us not using one.

Most used appliances in the kitchen:

  • Toaster (77%) 
  • Microwave oven (75%)
  • Air-fryer (58%)
  • Conventional electric oven (51%) 
  • Slow cooker (45%)
  • Conventional gas oven (20%) 

The nationally representative Good Food Nation annual survey asked over 2,000 adults across the UK about their attitudes and behaviours to food sustainability, food waste, ultra-processed foods (UPFs) and dietary preferences.

Millennials (26%) and Gen Z (24%) were the most likely across the generations to say they eat meat every day of the week, whereas Baby Boomers (11%) and those aged 78 and over (2%) are least likely. A quarter (25%) said they would change their diet if they knew more about its carbon impact.

Lily Barclay, content director at Good Food, said: “This year’s Good Food Nation survey is a powerful reminder that as a nation we care about what we eat and how it impacts the planet.

“People across the UK who took part in our survey, were clear that they wanted to understand more about how to cook and eat sustainably, and that this understanding would help to bring about changes in behaviour. The Good Food Nation findings also confirm our long-held instincts that air-fryers, almost unheard of two years ago, are now part of everyday life for the majority of households in the UK.”

Almost a quarter of people (24%) said they are more likely to buy a product if it comes in sustainable packaging and over a fifth (23%) said it is important to them that their food choices are sustainable.

A fifth (20%) said they often choose brands that are known for their sustainable practice and 12% said a barrier to them eating sustainably is availability.

Written by
Edward Waddell