The research, to mark Afternoon Tea Week next month (12-18th August 2024), revealed that seven in ten Brits think that macarons are fashionable. On average, Brits eat three macarons in one sitting – rising to four on average for 18-29 year-olds.
Macarons are regarded as being in the top four key ingredients that Brits want to see in their afternoon tea, following scones with clotted cream, mini Victoria sponge cakes and ham finger sandwiches.
Marie-Emmanuelle Chessé, international development project manager at Tipiak, said: “Macarons are one of the most treasured authentic French sweet treats in the world and we are delighted to see that they are so highly regarded as afternoon tea ingredients in Britain.”
The survey revealed that Brits would like to see the following as part of afternoon tea served up in a food service settings:
- Scones with clotted cream (59%)
- Mini Victoria sponge cakes (48%)
- Ham finger sandwiches (42%)
- Macarons (42%)
- Egg and cress finger sandwiches (39%)
- Éclairs (38%)
- Shortbread (35%)
- Miniature quiches or savoury tarts (34%)
- Chocolate-dipped strawberries (34%)
- Mini fruit tartlets (32%)