According to the research, eight in ten people in Britain have chocolate at least once a week and a third of respondents consume it at least once a day. The next three most popular snacks were crisps (13%), cake (9%) and cheese (5%).
The ‘UK’s number one vegan and free from chocolate brand’ also found that a third (34%) store it in the fridge and around one in three (30%) store it out of the fridge. One in five Brits have eaten vegan chocolate in the past 12 months – although 43% have never given it a go.
Nearly a third said that the brand dictated their choice – with around one in ten saying respectively that eco-credentials (10%), being vegan (9%) or free from allergens (9%) were the most important things when buying chocolate.
Angela Beckett who manages the development of new products at NOMO said: “The temperature of chocolate has a huge impact on the texture and the flavour delivery – more than you might expect. The aromatic cocoa notes are more apparent at higher temperatures, so if you want to appreciate the depth of flavours it should be stored outside of the fridge in a cool, dark place. Around 18 to 21 degrees celsius is the goldilocks zone for chocolate – it’s not too hot that it’s melting but not too cold that it loses its flavour.”