According to the research which was commissioned by Premierline, under-thirties are most likely to order a soft drink with one in four (24%) saying they always opt for a non-alcoholic beverage when they go to the pub.
When it comes to food and snacks, chicken wings (36%), sweet potato wedges (32%), garlic flatbreads (26%) are all on the menu for Gen Z’s, along with burgers (23%) and fish & chips (26%).
Rebecca Leversidge, marketing manager at Premierline, said: “It’s clear that the pub remains an integral part of British life and occupies an invaluable place in our hearts.
“While it seems there’s plenty of different opinions across the generations, such as Gen Z preferring soft drinks and craft beer to traditional lagers, the majority of UK pubgoers still enjoy the experience of going to the pub with friends.”
Pub traditions which are falling by the wayside for younger Brits include:
- Pickled eggs: 60% (of Gen Z Brits say they’re outdated)
- Pickled onions: 49%
- Pork scratchings: 32%
- Chicken in a basket: 21%
- Packets of crisps: 17%
- Dry roasted peanuts: 16%
- Ham, eggs and chips: 15%
- Scampi fries: 15%
- Ginger ale: 12%
- Lager: 7%