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Survey highlights Brits looking to save money on food in 2025

6th Jan 2025 - 04:00
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Survey highlights Brits looking to save money on food in 2025
Abstract
Eight in ten Brits will embark on a financial health kick for 2025 with growing vegetables, creating a weekly food budget and ditching meals out among the money saving pledges.

According to the survey, which was commissioned by Ford Money, 82% of Brits say getting on top of their finances is their biggest New Years resolution, with Gen Z and Millennials (95 percent) leading the charge.

Eight ways Brits are pledging to save money in 2025:

  • Cutting down on eating out – 37%
  • Buying supermarket own brand food – 32%
  • Creating a weekly food budget – 17%
  • Limiting takeaways to once a week – 14%
  • Taking a homemade coffee to the office – 14%
  • Buying food in bulk – 12%
  • Making bread and other treats – 10%
  • Growing your own veggies – 9%

Will Davies, Ford Money’s chief deposits officer, commented: "As cost-of-living pressures mount, it's no surprise that one in three Brits are swapping their typical New Year resolutions to focus on their financial health instead. With the festive season behind us, January is the perfect time to set out your financial goals for the year.”

Written by
Edward Waddell