A quarter of respondents said if there was no BOGOF (buy-one-get-one-free) promotions they would be concerned about the affordability of their shopping.
The findings come following the news that the Government remains committed to plans to restrict promotions on HFSS foods in an attempt to decrease UK obesity levels.
Kate Halliwell, chief scientific officer at FDF, commented: “The survey results clearly demonstrate that a large majority of in-store shoppers use promotions as a way to save money on their food and drink shopping. We’re extremely concerned that removing these promotions will add to the household’s food bill.
“We urge the Government to consider these findings as they press on with their plans to restrict retail promotions and think about the impact this may have on the shopping basket and for shoppers during an incredibly difficult economic time.”
It is predicted the average shopping basket may increase by as much as £600 a year without promotions in retail.
Read the full Britain Thinks report below: