Filmmaker Morgan Spurlock sets out to open his own chicken franchise. The film follows his every step, from raising poultry and creating recipes to designing the brand and finding a location.
Super Size Me 2: Holy Chicken was nominated for the ‘People’s Choice Award’ at the 2019 Toronto International Film Festival.
Spurlock explores this new reality of ‘healthy, organic and natural’ fast food that has emerged over the last decade. The first Super Size Me film came out in 2004 and was popular because it encouraged people to ‘take back control of their lives’.
Spurlock said: “The first film really told the story of our relationship to fast food. Super Size Me 2: Holy Chicken examines this from the corporate side, showing you the decisions that are made, the stories that are the spun, the corners that are cut and the lives that are impacted to get you, the consumer, what you believe to be the best food possible, at the most affordable price.
“These companies play to our senses – we consume more with our eyes than with our brains, and in the food world, seeing is believing. And boy, do we want to believe. But in a world where so much of the regulation is self-imposed and where those who are tasked to oversee the safety come from the within the industry itself.
“It becomes more clear, that the only way to fight fire, is with fire. Or in this case, with a healthy serving of eye popping honesty and transparency…and a delicious grilled crispy chicken sandwich.”