The study, conducted by Vouchers4real.co.uk, calculated the average cost of six hot drinks at five franchised UK coffee outlets to find which one was the cheapest. The results were:
- Greggs: £2.22 average price of a hot drink
- Café Nero: £3.85
- Pret A Manger: £3.88
- Costa: £4.05
- Starbucks: £4.28
A spokesperson for Vouchers4real.co.uk, said: “Coffee and other hot drinks are a popular indulgence during the winter, but the cost can add up quickly. Finding out which coffee shop chain offers the cheapest option helps budget-conscious consumers enjoy the seasonal experience without overspending.
“The holiday season is also a time of high brand loyalty and tradition. People may be inclined to buy their hot drinks from a particular chain due to taste preference, habit, or familiarity with their favourites. Seeing price differences could challenge these habits if, for example, a favourite chain is significantly pricier than alternatives.”