![stilton cheese covid-19 sales drop](/sites/default/files/styles/single_page/public/images/news/Stilton%20turning.jpg?itok=dwrJJOPv)
The trade body is now urging consumers to buy Stilton and other British cheeses to support the industry and prevent producers going out of business.
Robin Skailes, chairman of the SCMA and director of Cropwell Bishop Creamery, said: “Like many British food producers, Stilton sales have been affected by the Covid-19 pandemic.
“We hope that the British public will support us by buying Stilton instead of imported blue cheeses which, in turn, will support British dairy farmers.”
The SCMA is also concerned that the current situation will discourage the next generation of cheesemakers and that some producers could go out of business as the food service industry remains locked down and contracts. They are also exploring alternative distribution channels such as mail order where this is feasible.
Stilton is the UK’s most popular blue cheese, and holds a unique status in British culture as it is the only cheese in the UK with a certificated trademark to protect its British heritage, so it can only be made following a time-honoured tradition. It was the first British cheese to be awarded the protected designation of origin status (PDO) giving it the same status as champagne.