The 100 m2 space has the latest technology, including 360o cameras, video and live streaming in addition to a HACCP standard kitchen, meeting space, viewing gallery, sensory tasting and individual tasting booths.
Managing director and founder, Jan England, said: “Retailers are increasingly keen for suppliers to deliver robust evidential research before launching new products, as well as keeping on top of consumer insight for their existing product ranges.
“The Hub will not only allow us to deliver traditional research techniques for our clients but also take an even more layered approach by offering high tech sensory-led activities including bio-metric testing which isn’t yet widely available across the sector but allows true insight into subjective human testing panels.”
The purpose-built facility, which is part of England Marketing’s head office in Warboys, Cambridgeshire, was opened in July with match-funded investment by the European Agricultural Fund for Rural Development as part of its Europe Investing in Rural Areas support.