Retail inMotion, Eurowings and NX-FOOD teamed up earlier this year to identify and select the newest and trendiest products.
A team of 10 judges from all three companies came together in a ‘Dragon’s Den’ format to hear the ideas behind the top start-ups and experience their products first hand.
In a session that lasted just over five hours, the top eight food and beverage start-ups presented their ideas in the hope of being selected to start on flights in August.
Katrin Rieger, vice president Customer Experience and Product at Eurowings, commented: "Only recently we started very successfully with our new modern catering concept with Retail inMotion in our new BIZclass.
"Now, I am particularly pleased to offer our guests trendy products from start-ups such as healthy, savory popcorn and energy balls on short and medium-haul routes together with Retail inMotion and NX-FOOD from August onwards."
The finalists were:
- "Karl Karlo Energy Balls: An organic, vegan, long-lasting energy snack to boost passengers’ energy levels both during flight and after they’ve reached their destination.
- "Energieliebe: A delicious and all-natural energy beverage with an attached sachet (“KIQstick”) that passengers can mix in for extra vitamins, minerals and flavour.
- "Wildcorn: Air-popped popcorn with salty and savory flavors; the sinful taste of potato chips, but never fried and with no added sugar.
- "Nouri Boost Shot: With their 100% all-natural, vegan energy shot, Nouri offers health-conscious passengers a special formula to boost their energy levels organically."