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Starbucks partners up with Holiday Inn

2nd Apr 2008 - 00:00
Abstract
Starbucks has announced a licensing agreement to open a coffee house within the new Holiday Inn hotel in Kenilworth.
The new store forms part of the renovation being carried out at the De Montfort hotel in the centre of Kenilworth, which will be rebranded as the Holiday Inn Kenilworth in the summer. The coffee house, which can seat up to 65 customers, will create ten new jobs for the Kenilworth area. Commenting Rupert Lawrie, director of business alliances for Starbucks said: "We are delighted to be bringing the best quality coffee and range of food to the customers of the new Holiday Inn Kenilworth, as well as those visiting area. The centre of the town is currently being transformed and we are excited to be contributing by creating new jobs and bringing the Starbucks Experience to Kenilworth for the first time. We recently announced our first UK hotel site and today's announcement reflects our desire to extend this approach which has been very successful in North America."
Written by
PSC Team