Des Hague, president and chief executive of Centerplate, said that since the Lindley Group business was bought in April management had been working on ‘a seamless and fully-integrated transition sharing best practices and enhancing operations across borders’.
“The decision to re-brand comes in part from interest from current and prospective clients in the company’s strengthened position within the live event market.
“Combined, the new company will serve more than 115m guests annually across more than 350 venues worldwide.
“This is an exciting period of unprecedented growth for the Centerplate hospitality brand.
“This new position reinforces our identity as a global hospitality brand and allows for continued expansion across the UK as a single, unified company focused on delivering excellence and driving returns for our clients in this country and beyond.”
Adam Elliott, who will continue to head operations as president of Centerplate’s UK division, added: “Since becoming a Centerplate hospitality partner, the growth of the business has accelerated and we have benefited from having the backing and credentials of a highly-regarded global operator.
“Being able to draw on Centerplate’s wealth of experience as North America’s leading event hospitality partner has been invaluable in recently securing a seven-year catering and hospitality deal with ACC Liverpool.”
Lindley began life as a sports stadia caterer from its Stoke-on-Trent base in 1968. The growing company will also be moving its headquarters to Hanley, Stoke-on-Trent on December 16.