The Tai Cheong Bakery was established in 1954 and has more than 20 outlets across Hong Kong, Singapore and Taiwan. The bakery offers Asian-style baked goods and pastries, including the ‘famous’ Chinese doughnuts and egg tarts.
The new unit offers customers the opportunity to ‘grab and go’ products, which is useful in a busy airport. This is the second Tai Cheong Bakery operated by SSP across two countries.
Mark Angela, chief executive of SSP Asia pacific, said: “We’re delighted to be working with Tai Cheong Bakery and Archipelago Brewery to further improve our F&B [food and beverages] offer at Changi Airport.
“Both brands have a strong heritage and are highly regarded by local customers, and their use of original recipes and flavours will create a true sense of place among international travellers looking for truly authentic experiences.”
SSP has also launched an Archipelago Craft Beer House in Terminal 2 of the Changi Airport Singapore. The airside bar serves a range of craft beers including Singapore Blonde Ale and Bohemian Lager. The range of beers will change every six to eight months and the craft beers are stored in a cold-room so customers receive the ‘freshest possible pint.’
Teo Chew Hoon, group senior vice president for airside concessions at Changi Airport Group, commented: “SSP continues to wow Changi Airport’s passengers with their innovative concepts and offerings.
“Their new Archipelago Bar takes passenger experience to a new level as they marry their unique craft beer flavours together with Singapore’s signature salted egg yolk offerings, creating an all-new blend of tastes for locals and visitors to enjoy. We look forward to even more exciting partnerships with SSP.”