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SSP brings pure fruit juice brand Sunmagic on board

12th Feb 2015 - 09:35
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SSP brings pure fruit juice brand Sunmagic on board
Abstract
Pure fruit juice brand Sunmagic has secured a major listing deal with food travel expert Select Service Partners (SSP), which serves over half a million people a day across its estate of outlets in 125 airports and 270 railway stations internationally.

Sunmagic is now listed in Millies Cookies, Whistle Stop and The Pasty Shop, with its 500ml bottles of Sunmagic: 100% pure apple juice, cranberry juice drink, apple and elderflower juice drink, summer sensation juice drink, and cherry and apple juice drink.

Razin Ali, Sunmagic brand manager, said: “We are delighted to have won this important account following such a rigorous tendering process and are pleased that we could offer both the quality and range of products that SSP was looking for.”

The brand recently launched a range of colour-coded kids' juice drinks, all of which have been deemed school compliant according to new government regulations regarding school food and drink.

Sunmagic has also recently won listings with the Co-op, Ocado, Palmer & Harvey, Bestway Group, Hancock’s and B&M Retail and reported a retail sales value of £24m.

The brand, established in 1996, is owned by Multiple Marketing (MM) and has since become one of the largest volume education suppliers.

Written by
PSC Team