The acquisition bolsters e-f group’s offering in building intelligent tailored software and expands their internal capabilities to lead the way with SaaS ‘systems as a service’.
The acquisition means e-f group have welcomed a nation-wide team of developers, business analysts and technical specialists, purely focussed on tailored solution builds, to complement their existing Manchester based team.
e-f group currently specialise in procurement and menu management software for the hospitality industry, with leading software solutions that have a key share of the UK market. Freshmarkets, is a brilliantly simple purchasing solution that has, over the years, gone from food to non-food procurement, it is now a ‘one stop’ shop.
CaterCloud, a next generation allergen, nutrition, menu planning and costing system enables caterers to stay on top of food safety, deliver compliance and maintain cost controls.
Paul Mizen, Chief executive of e-f group, commented: “This is an exciting deal for us which is all about the future of e-f group. The APL acquisition was a substantial investment for us and will take us to that next level, supporting our vision to become the industry leaders in solution and software development. This falls in line with our core purpose, which is to maximise the efficiency and value of our clients and business partners
“Our business is progressing at a fast pace and there are key strategic synergies with the acquisition of APL, which will enable us to: tap into new markets and grow our current markets, consolidate and harmonise our software development, and diversify our core offering. Together both businesses are stronger!”
Acquiring APL enhances e-f groups capabilities, adds top talent to their team and makes SaaS and data service provision core to the proposition, all of which will enable them to address the needs of their clients in a much deeper way.
Kerry Pitt, managing director of APL, confirmed: “We have partnered with e-f group for the last seven years and through collaboration and co-innovation our Freshmarkets platform has developed to become the leading procurement solution in the industry. It was a natural and exciting step to become part of e-f group and following the acquisition we have welcomed significant investment in our people which has scaled the team across the UK.
“The group is making waves within the industry and together we bring a competitive differentiator to the market, driving digital transformation within businesses who are needing to address their costs and think differently. With the challenge of the last two years, it certainly is the perfect time to join forces.”
e-f group not only take clients on their own digital transformation journey with the solutions they offer, but they are currently undertaking a digital transformation journey of their own, expanding their portfolio, and building a new online website, so watch this space.
For further details on e-foods, please visit: www.e-foods.co.uk.