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Called Organic September, it will aim to bring together in common cause all organic businesses, producers, farmers and retailers – large, small, online and physical.
Clare McDermott, business development director at Soil Association Certification, said: “Citizens are more in touch with their food, where it comes from and how it’s been produced than at any time in recent history – and it shows in the choices they’re making.
“They want simple changes that truly have a positive impact for the planet.
“This Organic September is a chance for everyone – from farmers to box schemes to online operators, high street retailers to farm shops, brands small and large – to come together and get the message out that choosing organic can make a world of difference, helping to restore nature, health and a safe climate. The time is now for organic.”
The move follows research showing that 86% of shoppers already choose organic at some point in the year, with many more doing so in recent weeks and through new channels too, from box schemes to farm shops to independents.
McDermott said that with citizens shopping in new and different ways, many would stick to these new choices – buying from box schemes, shopping through online and independents – and many more were making conscious efforts to buy more sustainably.
“In this ever-changing landscape online will play an even more central role in the campaign, with lots of tools and content available to support everyone, and some great new assets (as always) for all Soil Association Licensees.
“Alongside this, Soil Association will be hosting webinars, virtual pop ups and promoting our listings pages – which have been seeing record traffic over the last few weeks as people seek out box schemes, independents and organic beauty, food and fashion products.”