The venture will also see CH&Co Group offering the Soho Coffee Co. brand as part of its portfolio of catering solutions for clients.
Chris Copner, chairman, Soho Coffee Co., said: “The emphasis is very much on future growth and we have plans to further adapt and grow the food offer in the Apostrophe branches in the coming months to meet the ever-changing needs of the chain’s customers.”
Soho Coffee Co. opened its first store in 1999 and remains an independent business.
Bill Toner, CEO of CH&Co Group, said: “For CH&Co Group, the ability to offer the SOHO Coffee Co. brand as an additional service offer to appropriate clients is a great opportunity and early indications are that we will open about 10 Soho outlets a year within contract catering environments.
“Our partnership means that both companies will have a stronger portfolio, a wider footprint, and for Apostrophe, a new dedicated management team with in depth international experience of that sector – increasingly important in London, which is arguably one of the world’s most dynamic capital cities for food.”
The CH&Co Group was formed in June 2015 through the merger of CH&Co and HCM (Host Catermasters) Group.