As part of the collaboration, for every pack of Radnor Fizz sold throughout November Radnor Hills will make a donation to The Anti-Bullying Alliance.
The partnership will involve a series of initiatives including educational campaigns, interactive workshops and practical guidance during Anti-Bullying Week (13-17th November). The Anti-Bullying Alliance is committed to reducing bullying and creating safe environments for children and young people.
Kali Secker, social and partnership executive at Radnor FAM, said: “We’re excited to embark on our partnership with the Anti-Bullying Alliance for the third consecutive year and we’re hoping to raise a record amount of money and awareness.
"As the UK’s number one approved brand in schools, we feel a deep responsibility to contribute positively to the wellbeing of students. By working together with The Anti-Bullying Alliance, we can amplify our impact and create lasting change to help prevent bullying effectively.”