Sodexo says this presents a ‘significant opportunity’ for foodservice providers, manufacturers and retailers to take the lead in making sustainable eating both accessible and appealing.
As a global leader in sustainable food, Sodexo recognises its responsibility to influence dietary choices that drive a more sustainable future. Key takeaways from the research:
- Sustainable food is seen as healthier and better for the planet, with 35% associating it with better nutrition and 55% linking it to protecting the environment.
- After price the top considerations for UK consumers when purchasing food are taste (69%); health factors such as nutritional value (50%) and ingredients (44%).
- 41% expect restaurants and food-to-go outlets to offer clear carbon labelling, yet 53% of respondents said they did not recall seeing such labels.
- While 36% are willing to pay a premium for low-carbon meals, better communication and clearer labelling are essential to encourage adoption.
Charles Abraham, food director at Sodexo UK & Ireland, said: “This research gives us valuable insight into what consumers really want when it comes to sustainable food. They care about the planet but don’t want to compromise on price, taste, or nutrition—and nor should they have to.
“We are committed to making sustainable eating the easy choice. We’re committed to serving 70% low-carbon meals by 2030 and cutting our food waste in half by August 2025. To make a difference, we ensure our sustainable meals are affordable, tasty, and accessible for everyone.”
In 2024 Sodexo pledged that by 2030 70% of its main dishes across UK and Ireland sites will be classified as low-carbon and it committed to cut food waste by 50% by 2025.