New research from global services company Sodexo shows there is a growing expectation among consumers to see low-carbon options and carbon labelling on menus. Sodexo commissioned consumer research which found:
- 60% of UK respondents said they do not recall ever having seen carbon labelling on food products or menus.
- One in five people (20%) said they actively seek out food products and places to eat that include carbon labelling as this makes it easier for them to manage their carbon footprint. This almost doubled to 39% among those aged 18-24.
- 28% agreed they would pay a higher price, within reason, for a food product or restaurant that was low-carbon or offered low-carbon options. This increased to almost half (47%) of 18-24-year-olds.
- More than a third (36%) said they expect restaurants and food-to-go outlets to offer low-carbon options and provide carbon labelling. While 40% said they expect food products to feature carbon labelling.
Charles Abraham, food director at Sodexo UK & Ireland, said: “We are committed to helping our consumers make informed and sustainable meal choices, without compromising on taste or affordability. Our chefs relish the opportunity to use the Eaternity data to rework our traditional favourite dishes as well as adding new, exciting low-carbon options that everyone will enjoy.”
Sodexo estimates that by 2030, its carbon savings in food services will be 100,800 tCO2e, which is the equivalent of flying around the world 8,579 times, representing a 38.24% reduction compared to its baseline figure published in 2017.
Manuel Klarmann, chief executive at Eaternity, added: “Eaternity is delighted to be working with Sodexo on a shared ambition to help society move towards a more sustainable food future. Trustworthy and transparent information is key to helping diners make more sustainable choices and understand the difference they can make every mealtime.”
According to the WWF, global food systems account for around 30% of all greenhouse gases emitted around the world. The organisation also stated that bringing the current UK diet down to 3.12kg CO2e per person per day would deliver over half of the food emissions reductions needed by 2030.
Lisa Huggins, food service sustainable diets manager at WWF UK, commented: “We are facing a triple challenge: continuing to produce the food we need while addressing the twin threats of climate change and nature loss. There is a huge opportunity for food businesses like Sodexo to help address this challenge by enabling people to make healthier, sustainable food choices.
“Alongside staff training and customer education, environmental impact labelling, such as carbon footprint labelling, has the potential to raise awareness of the impacts that the meals we enjoy can have. We look forward to continuing to work in partnership with Sodexo as they seek to deliver this work.”