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Sodexo Live! wins five-year hospitality contract with Nottingham Forest

22nd Aug 2024 - 07:00
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Sodexo Live! wins five-year hospitality contract with Nottingham Forest
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Sodexo Live! has secured a five-year contract with Nottingham Forest Football Club to deliver an enhanced premium hospitality and retail experience at the City Ground as well as non-match day sales, marketing and event delivery.

Nottingham Forest has undertaken a multi-million pound upgrade of its hospitality facilities at The City Ground with Sodexo planning to introduce an ‘exciting and diverse’ menu. The food will be led by Sodexo Live! executive head chef Darren Kelly. 

The City Ground will see significant technological upgrades, which will be announced in due course, to streamline service and enhance the fan experience. Dining options in hospitality will have an influence of local suppliers and ingredients available in the area. Example hospitality dishes include:

  • Broad Bean & Baby Leek Ravioli: Toasted pine nuts, English pea & mint salsa, wild garlic foam, Cropwell Bishop blue cheese soufflé 
  • Whipped Goats Cheese Mousse: Home cured tomatoes, candied walnuts, focaccia crisp, black olive dressing 
  • Roasted Rack of Herdwick Lamb: Spiced kofta, charred baby gem, Miso Aubergine, Coriander Yoghurt, Minted Peas, Smoked Garlic Pomme puree 
  • Aegean Pistachio Soufflé: Caramelised figs, honey ice cream, pistachio brittle  

The newly upgraded Trentside Lounge, with views directly overlooking the river Trent, is a brand new events space that will accommodate over 550 guests for conferences and events. Sodexo Live! aims to maximise the stadium's use throughout the year, providing exceptional service for all types of gatherings or events. 

Claire Morris, chief executive of Sodexo Live! UK&I, commented: "We are absolutely delighted to partner with Nottingham Forest Football Club. This collaboration represents a fantastic opportunity to bring our food expertise in retail, event catering and hospitality to one of the Premier League's most historic clubs.

“We are committed to creating an exceptional stadium experience for fans and visitors, ensuring that every match day and event is memorable. Our team is eager to begin this exciting journey and contribute to the continued success of Nottingham Forest."

Sodexo Live! will create around 15 permanent roles based at the stadium and build a strong casual workforce of approximately 500 from the Nottinghamshire area, contributing to the local economy and community. 

Paul Bell, chief operating officer at Nottingham Forest Football Club, added: "With a proven track record in delivering top-tier hospitality and catering services, Sodexo Live! aligns perfectly with our vision for enhancing the matchday experience at the City Ground.

“This partnership will also bring the best possible service across the stadium and our brand-new hospitality lounges for this season. We look forward to working with Sodexo Live! and creating a positive impact to all supporters and guests who visit the City Ground.” 

Written by
Edward Waddell