Fans at Millwall’s match against Blackburn Rovers were the first to try the new Ebar Beerwall that delivers fans keg-fresh pints. The EBar fully automated order, pay, pour method delivers two pints in 30 seconds.
Sodexo Live! has been the club’s venue partner at The Den in South London since 2012 where it offers retail food services.
Rebecca Kane Burton, chief executive of Sodexo Live! UK & Ireland, said: “Sodexo Live! is the global leader in the live industry, for good reason. We serve tens of thousands of customers each week and are always looking at pioneering ways to do things differently to benefit our guests and our venue partners. The launch of these fixed EBar Beerwalls is just the start of a range of innovative initiatives we plan to trial and roll out over the coming months.”