Opening on 29th March, The Terrace marks the completion of the first phase of a major £40m investment to enhance the matchday experience for Albion supporters.
The fan zone will have a capacity of up to 1,000 fans in colder months and an expansion to 3,000 in warmer months, making it the largest fan zone in the Premier League. On matchdays it will be known as the Heineken Fan Zone at The Terrace with extended opening hours before and after matches.
Claire Morris, chief executive of Sodexo Live! UK&I, commented: " The Terrace will bring an exciting and different dining experience to Albion fans, showcasing the best of local Sussex produce whilst creating a vibrant social hub on matchday. With innovative food concepts and seamless digital ordering, we are setting a new benchmark for stadium fan zones and will also be promoting it for events all year round."
There will be a variety of catering options on offer:
- BITES by Steven Edwards – Gourmet burgers and beef hotdogs from the BBC MasterChef: The Professionals winner.
- Lost Boys Chicken – Signature chicken dishes from a Brighton culinary favourite.
- Zen Street Food – A menu featuring sandos, Asian fusion favourites, and vegetarian options.
- Melts Café – Toasties, shakes, and specialty donuts, bringing a fresh take on café culture.
Brighton & Hove Albion FC deputy chairman and chief executive Paul Barber added: "I know our fans are looking forward to the opening of The Terrace and are extremely excited to see these plans come to life. This investment by our chairman Tony Bloom is another step forward in enhancing the matchday experience.
“The Terrace will provide a fantastic place for fans to meet, watch live sport, and enjoy an excellent range of food and drink, working with top local suppliers and Sodexo Live! to deliver a high-quality offering."