Research commissioned by Taylors of Harrogate delves into the habits of the 84% of the UK population who regularly consume tea.
63% of the population said that they would purchase tea out-of-home if it was available on menus. Crucially, a further 46% said they would pay more for a cup of Yorkshire Tea, giving operators an easy way to satisfy the demand for a proper brew out-of-home and profit in the process.
John Sutcliffe, out of home and convenience controller, Taylors of Harrogate, commented: “Our nationwide research reinforces something we have understood for some time – proper tea can be a proper earner! The stats demonstrate that the discerning British public will vote with their feet if they are served a weak brew; Yorkshire Tea has the renowned strength and flavour to satisfy those searching out a better brew and the brand recognition to help operators make hot drink menus work harder.”
When it comes to drinking tea in the UK, the research found that the people of the West Midlands consume on average 3.5 cups per person, per day, while at just 2.5 per person, Londoners drink the least.
Statistically, men drink more cups of tea per day than women (3.2 vs. 2.9) while, as a group, the over-70s consume 60% more tea than the 18-25s.
Taylors of Harrogate has produced a handy infographic featuring all of the findings on why operators should make it a proper brew which is available to download here: http://www.taylorsoutofhome.co.uk/yorkshire-tea/uk-thirsty-for-a-proper-brew.asp