A week of activities is planned to encourage consumers up and down the country to eat more seafood, more often. This awareness campaign seeks to further highlight the abundance of seafood on offer at restaurants, takeaways and pubs.
Chris Middleton, head of communications and marketing at Seafish, said: "The support from industry to date has been fantastic and we’re now looking forward to giving seafood a real push over the course of the week.
“At the World Seafood Congress, which has just concluded in Grimsby, delegates heard that innovation within the seafood market is continually required in order to see consumers eating more fish more often.
“To achieve that customers want to be inspired by an increased variety of fish species and differing formats being available.
“Seafood Week is the perfect opportunity for our industry to capitalise on these opportunities and demonstrate what a delicious, fast and healthy product seafood is."
To support industry, Seafish has developed a range of ways for businesses to get involved such as putting up a poster, or entering its new competition. In addition, a specially designed industry toolkit is available.