Schools urged to take part in Viva Daily Win 2012 promotion

Pritchitts is urging schools to get involved early, stock up on Viva Flavoured Milk, and request their free point-of-sale kits in good time for the 1st May launch. When the promotion begins, pupils will have the chance to win an iPod shuffle every school day until Christmas, while schools will be rewarded with free sports equipment vouchers. Running until 14th December 2012, Pritchitts Viva Daily Win is open to pupils aged 12-18 who visit www.vivamilk.co.uk and enter the code found on their Viva Milk carton. Simon Muschamp, head of marketing at Pritchitts, said: "We want to encourage as many schools as possible to take part in this year's extended promotion, and join the wave of education establishments already feeling the benefits that Viva Daily Win can bring. "Last year, the schools that had winning pupils and received sports vouchers were those that promoted the competition internally by using our FREE downloadable point of sale – getting involved is easy, and the rewards are many." Pritchitts will also be rewarding the first 10 schools to reach 100 individual entrants with £100 worth of sports equipment vouchers, giving schools even more reason to get involved.