School kids urged to enter Pritchitts “Viva Daily Win” promotion

New for 2011 is the 'school bonus' - if 50 or more pupils enter the free prize draw the school will receive £100 worth of sports equipment. The promotion will run every school day from June 6th to December 16th 2011 and is open to pupils aged 12-18. Pupils need to visit www.vivamilk.co.uk and enter the code found on their Viva Milk carton to be entered into the daily draw to win the iPod shuffle. Schools can also download posters to promote the draw. Simon Muschamp, head of marketing at Pritchitts, said: "Last year's promotion proved very successful in developing brand loyalty among secondary school students and encouraging them to drink more milk as part of a balanced diet. As well as extending the promotion to six months to give pupils even more chances to win, we wanted to reward caterers and the schools for supporting Viva Milk." Muschamp added: "Viva Milk has already proved popular with pupils, becoming a leading milk brand in the education sector, and we are confident this high-value promotion will make it a must stock drink for schools this year."