19th Oct 2011 - 00:00
Abstract
Salford City Stadium has signed a 10 year deal worth £13 million with Azure (part of Elior UK), to provide match and non match-day event catering at the soon to be opened stadium.
The new 12,000 capacity stadium is due to be completed in December 2011, with the first stadium match kicking off in February 2012.
As part of the deal, award winning Azure chef Steven Fitzsimmons will oversee catering at the stadium, alongside general manager Steven Reeve and his team.
In addition to providing catering services, Azure will also be responsible for marketing and selling the stadium's conferencing offer for non-match day use.
Steven Reeve, general manager Azure, said: "From the very first match at their new ground, fans will be able to enjoy a range of high quality food and drink. We will also be launching a high quality hospitality offer to supporters in the 750 capacity main suite, the Presidential Suite and 12 executive boxes. "At Salford City Stadium it's the whole experience that matters, so we'll ensure that customers and fans alike enjoy a great range of quality food and premium customer service." Andy Orr, Salford City Stadium director added: "Azure really stood out from the competition thanks to their flexible approach to catering and their dedicated team. Their vision to work with us in growing our non-match day business is impressive and we're looking forward to working together over the next 10 years to turn our vision into reality."
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