The RSPH suggests that this move will make nutritional information simpler, more comprehensible and relatable to everyone.
Shirley Cramer, chief executive, RSPH, said: “Given the responsibility of the food industry in tackling the obesity epidemic we believe activity equivalent calorie labelling could provide the nudge many people need to be more active and support their customers to make healthier choices.”
The call is included in a policy paper by RSPH which shows many people find current front-of-pack nutritional information confusing, with many suffering from ‘information overload’ when it comes to making healthy purchasing decisions.
RSPH’s own research found two-thirds (63%) of people would support its introduction, with over half (53%) saying it would cause them to make positive behaviour changes such as choosing healthier products, eating smaller portions or doing more physical exercise.