The campaign is part of a bid to educate consumers on where their food comes from and the impact their shopping decisions have on the lives of farmed hens.
A new survey, commissioned in support of the campaign, found that almost half of UK adults admit that they don’t know how to make a pancake and a quarter aren’t aware that pancakes contain eggs.
Kelly Grellier, chief commercial officer at RSPCA Assured, said: “Something as simple as not knowing what ingredients are in a pancake might seem innocuous and funny, but it exposes an important truth - as a nation, we are clueless about egg production and don’t know enough about what we are eating and where our food comes from.
“We hope that our campaign will help to bridge this gap in understanding by providing consumers with important education about how their choices directly affect the welfare of farmed animals. We are aiming to increase understanding of higher welfare farming and encourage support for our RSPCA Assured member farms.”
The survey also found that consumers want to make ethical food choices. It found 60% of people said it is important to them that the ingredients in their pancakes come from higher-welfare farms.