Each chef will each take home an iPad Mini and have the chance to see their idea brought to life in a unique film.
Knorr asked chefs to think outside the box and come up with ‘ridiculously versatile’ uses for its fictional chef, Versatility Steve, to put its new Italian Create More Concentrated Sauces to the test.
Using Knorr Create More as a relaxing massage oil and fighting a Greco-Roman wrestler with the sauce were among the winning suggestions.
Launched to celebrate the arrival of the new Knorr Create More sauces, the ‘Ridiculously Versatile’ competition was judged by Jon Bingham and Rob Whitmore, managing directors of pub association PubPal, and pub expert John Porter. The competition saw bizarre suggestions take the top spot, including: putting Versatility Steve in a bath of Knorr Create More to relax with his rubber duck and using the sauce as a deodorant.
The winners were:
Smother a Pole Dancing pole with Knorr Create More Tomato & Basil Sauce and pole dance.
Zack Gallagher, Donegal
Create a waterslide in Versatility Steve’s garden and use Knorr Create More instead of water.
Jessica Lupar, London
Cover Versatility Steve’s entire body in Knorr Create More and get him to go toe-to-toe with a Greco Roman wrestler.
Mike Kennedy, Essex
Wash Versatility Steve’s hair with Knorr Create More and recreate a typical shampoo advert with lots of ‘oohs’ and ‘aahs’ while enjoying the lather and scent and flicking his hair.
Robyn Nusbet, Elgin
Use Knorr Create More as a massage oil to relax.
David Olshanetsky, Surrey
Use Knorr Create More to fill water bombs and have a fight
Simon Mann, Sedgley
Use Knorr Create More to clean the car windows
Laura Swain
Decorate Versatility Steve’s pub by creating a copy of Van Gough’s ‘The Sunflowers’ using Knorr Create More.
Lin Young
Get Versatility Steve to use Knorr Create More to paint his room.
Tereza Kaplanova
Ask Versatility Steve to use Knorr Create More as a deodorant.
Ginette Hopkins, London
Use Knorr Create More instead of wallpaper paste for when decorating the pub.
Karl Bell
Ask Versatility Steve to climb in a bath filled with Knorr Create More to relax with his rubber duck.
Tom Wilson, London
Get Versatility Steve to us Knorr Create More to clean his windows.
Matthew Nijsten
Judge Rob Whitmore said: “All the entrants put forward some great ideas, but there could only be 13 winners. I was really impressed by the number of fun and original challenges that people came up with; I wouldn’t have thought of them myself. But, in the end, the most creative ideas won the top spot and I can’t wait to see what the videos look like.”
John Porter, who also helped judge the competition, said: “It’s great that so many chefs took up the challenge and put a lot of thought into their entries; and really imagined what would push Versatility Steve to the limit.”
Leon Mills, category manager for Knorr sauces at Unilever Food Solutions, says: “All entrants showed us their creativity when it came to submitting ‘ridiculously versatile’ suggestions, but the winners went the extra mile and began to tell a story for Versatility Steve to act out.
“But, don’t let Versatility Steve have all the fun. Why not put our Knorr Italian Create More Concentrated Sauces to the test yourself? Log onto our website to get your full-sized jar today.”