For the third consecutive year, Restaurant Associates has won Customer Service Training Programme of the Year for its acclaimed customer experience programme, ‘impressions’. Peter Clark-Lewis, Restaurant Associates’ Training Lead won Accredited Trainer of the Year for the second year running for his work in developing and bringing the impressions programme to life for over 4,000 associates.
This year’s awards also saw the introduction of the Customer Service Operational Training Programme of the Year award in which Restaurant Associates scooped the silver award for the positive operational impact impressions has had on the organisation.
Restaurant Associates’ customer experience training programme, ‘impressions’, was developed to provide frontline associates with the right tools and training to ensure they make a first and lasting impression by putting the customer at the heart of everything they do.
Andy Harris, managing director of Restaurant Associates, said: “I’m truly proud of the continued success of impressions and of Peter Clark-Lewis, who has continued to drive the programme throughout the business. It’s fantastic that three years after we first launched impressions, it’s still winning awards – proof of how much of a game-changer it is. Providing brilliant service to all of our customers is key; in fact, it’s the most important thing we do all day, every day.”
Supported by the Institute of Customer Service, the awards celebrate the best in customer service training excellence – showcasing innovation, passion and pride in the profession and the people who work in it.