In this new position, Greetham has assumed overall responsibility for business development and marketing across the Restaurant Associates business, bringing strategic and operational experience to the role.
Before joining Restaurant Associates, Greetham held the position of managing director for Prestige London - Sodexo’s London fine dining division. Prior to this, he headed business development at Searcys 1847 and was sales director for Elior.
Andy Harris, managing director of Restaurant Associates, said: "I am absolutely thrilled to welcome James into the Restaurant Associates family. James has worked in the industry for many years and I’m certain that he’ll bring passion, knowledge and experience to this role, enabling us to build on the success and growth of Restaurant Associates.”
Greetham added: “I am thrilled to join an organisation with a clear focus on delivering such high standards of food and service to all of its clients. Its attitude towards driving innovation and the entrepreneurial approach across its business is really exciting and we’ve got some brilliant plans in place to drive the business even further forward.”