The next three most popular coffees according to the survey were flat whites (27%), cappuccinos (18%) and americanos (15%). The average price for the UK’s most popular coffee is £3.36 per cup. Overall coffee consumption continues to rise with almost two thirds (63%) of the population now coffee drinkers.
Oat milk is the UK’s favourite choice of milk in coffee, accounting for over half (56%) of coffee sales nationwide. It has overtaken cow’s milk as Brits’ preferred option, with traditional milk accounting for just over a third (39%) of coffee sales, while almond and soy milks lag behind accounting for just three and two per cent of total coffee sales.
Ara Kharazian, research and data lead at Square, said: “It’s rare to see a consumer base coalesce so quickly around a new product, but that is what we’ve seen with oat milk, which has dominated market share for alternative milk in recent years.
“What is remarkable is that oat milk can be a fairly costly add-on, but one consumers are clearly willing to pay for. For businesses, this represents a win-win: meeting customer demand for quality while boosting profit margins with more premium offerings.”