An insights report from Purity Soft Drinks dives into some of the latest juice consumption trends and flags up consumer confusion when it comes to well-known phrases and legislation impacting everyday life.
According to the research 22% of consumers believed that ‘HFSS’ stands for ‘Healthy Food, Sizes and Servings’. More than half of British adults (53%) reacted positively when finding out what HFSS is and its intention.
There is also notable degree of information failure when it comes to some of the descriptors around sugar, with only 32% being confident of knowing the difference between ‘free sugars’ and ‘added sugar’.
Sarah Baldwin, Purity Soft Drinks chief executive and board member of BSDA, commented: “We know the importance of offering healthy hydration options for the public. After recent world events, health and mindful consumption have never been so important, so it is troubling that there is confusion in relation to certain common phrases.
“When it comes to legislation, we are constantly part of these evolving conversations, but we can’t expect the public to necessarily always be aware. It’s important to be sharing information like this and ensuring that people can make the best and most informed decisions that are right for them.”