The research surveyed 1,000 consumers focused on the following areas: Scots, British visitors to Scotland, Londoners and regional hubs in England and Wales (Birmingham, Cardiff, Leeds and Manchester).
Over two fifths of diners (42%) said they were happy to pay a premium for Scottish produce. Scotch lamb (74%) and beef (71%) were top the charts, ahead of the more renowned whisky and salmon.
Anne-Laure Farrar, UK market insight manager at The Knowledge Bank, said: “Provenance of Scottish products, such as whisky or salmon, has always played a huge part in our nation’s food and drink story. But it’s wonderful to see this evolve and develop to a point where the diverse range of Scottish products available in our nation’s restaurants and cafes is garnering more and more attention from diners.
“I truly believe we have one of the best natural larders in the world and it’s wonderful to see innovative and determined Scottish businesses working hard to reinvent our national brand in the eyes of consumers. The country is, quite rightly, shedding this outdated reputation as a culinarily limited destination.”