Almost half (48%) of Brits choose to sit in a coffee shop rather than getting a takeaway as they enjoy the atmosphere and 29% believe it’s a great space in which to get creative and productive.
According to the research, low level music, natural lighting and comfortable seating are all seen as conducive to a creative atmosphere. Customers are seeking out a ‘home from home’, with the majority requesting elements that allow for creative work such as free Wi-Fi and easy to reach plug sockets.
BRITA Professional has teamed up with Lois and Michela Wilson, founders of London café Saint Aymes, to support and celebrate coffee shops across the UK as hubs of creativity and innovation.
The sisters said: “The British are creatures of comfort and so unsurprisingly, when asked what environment most sparked creativity, the majority of surveyed participants said their home. When we do leave our homes, overwhelmingly, we look for coffee shops that mirror home comforts.
“It seems that the coffee shop is a sanctuary from home and anything that contradicts this is seen as a negative. Noise and communal tables send us packing. We will stay longer in places that facilitate great meetups, but we don’t want to be disturbed by strangers.”