However the research also highlighted concerns around the taste of vegan food, nutrition levels and the lack of support from friends and family as potential barriers to the lifestyle. The report seeks clarity on the barriers that prevent men from adopting vegan diets and aims to understand how these barriers can be overcome.
According to data over 80 billion land animals are killed every year for food so the Vegan Society believes it is ‘imperative’ to try and break down the barriers that prevent people from adopting a vegan diet.
Alexander Huntley, research and policy officer at the Vegan Society, commented: “We know that women are more likely to be vegan than men, but our recent research suggests that there are more men open to the idea of going vegan than previously thought. This finding highlights the importance of encouraging men, specifically, to adopt a vegan lifestyle and providing resources to help them overcome potential barriers.
“The report calls attention to factors preventing men from adopting a vegan lifestyle, which gives us a great foundation of knowledge to support our work and inform our creation of resources that can tackle misconceptions around vegan food and help provide a sense of community for those considering veganism.
“We encourage any men who are interested in veganism to visit our Vegan and Thriving pages which are full of information, advice and words directly from vegan men about their vegan journey and how their veganism relates to their masculinity.”