Sales increased across every key channel, with the major multiples, independent retailers, non-food and hospitality enjoying a particularly strong year.
Georgia Philips, commercial and marketing director at Soil Association Certification, said: “The signs are strong that this growth is here to stay with increasing consumer demand, particularly from Gen Z shoppers who are increasingly motivated by healthy and sustainable choices and seeking out organic products.
“But there are still some significant barriers to overcome to see UK organic market share scale as it has done in so many European countries where Government and retailer support have been a catalyst for rapid organic growth.
“That’s why we have joined forces with leading nature and environmental NGOs to make the case for a 10% Government target for land to be farmed organically – which will support a rapid transition with new financial opportunities for farmers and realise the significant health, nature and environmental benefits for the UK.”
Key themes from the Organic Market Report 2025:
- Organic thriving: Over half (50%) of respondents reported a positive year for both volume and value sales, with a fifth (20%) enjoying a significant sales increase.
- Generation Z seeking organic: 67% (nearly seven out of ten) consumers intentionally buy organic, with younger (under 24), lower and middle-income households the most active organic shoppers.
- Organic farmland: Like many nations in Europe the experience in Scotland has demonstrated that with clear support from Government an increasing number of farmers are keen to convert to organic.
- Organic future: 70% of respondents predicted a sales increase for the year ahead (up from 60% in 2023).